Touting itself as a ‘personal headhunter’, Kelleher International has been serving the lonely elite since 1986.
It was founded by Jill Kelleher-Andrews after she noticed a gap in the market amongst the rich and wealthy.
This week, Kelleher International - the largest, privately owned matchmaking company in the US - made headlines after ex-QVC boss Darlene Daggett took the service to court over a string of terrible dates.
The service, which has been linked to celebrities including Jennifer Aniston, reportedly introduced the head honcho to several unsuitable suitors - including a disgraced New York Supreme Court judge, a man who passed out from a heart ailment on their first date, and one potential partner who told her he was waiting on his terminally ill wife to die before he reentered the dating world.
For example, the startup looks at the amount of college educated singles in each city before launching, which they aptly translated into a list of the best cities for aspiring power-couples.
Of course since The League requires approval to join, the startup needs to make sure they have enough users in each city before they open the doors.
Users skewed slightly more female than male in both cities, with a 5 percent LGBT population and an average age range in the late 20s.
Approximately 20 percent of users in those two cities had obtained an MBA, JD or MD degree, 5 percent identified as founders or CEOs and 20 percent hailed from prestigious universities like Harvard, MIT and Northwestern."We designed The League to cater to the needs of all of us crazy-busy, hard-working city peeps who want to date & meet new, awesome, compatible people without all the hassle that comes with other dating apps today," the company wrote before its 2014 launch.
The app, which launched in 2015, already is available in New York, San Francisco, Los Angeles, Chicago, Boston, London, and Washington.The startup will also be hosting a launch party in each city, which they explained is a good way to show its new members that The League is more than a random app on your phone – and actually has a human and community element behind it.This is especially important because a major component of The League’s monetization strategy is pairing you up with a real person (who they call a concierge) to help you perfect your dating profile, as well as advertising real-life events in your city.Presently, the app is only available in seven major cities across the country, but that's about to change.The League will come to Houston at the end of June as part of a 10-city summer tour, according to the Houston Business Journal.